Australia’s most successful niche publisher since 1986!
Universal Magazines is a dominant multiplatform media company that is home to many of Australia’s most trusted and in-demand magazine brands and online destinations. Our titles and websites are created by passionate and knowledgeable editors, writers and photographers who are leaders in their fields and committed to journalistic integrity and inspiring design.
We cover the market.
Universal Magazines has been successful in its goal of dominating nearly every market it enters. When a consumer looks for a magazine in specialist markets, including home renovation, building, landscaping, natural health, pets, weddings, motocross and other action sports, as well as craft, at least one of the titles they find, if not all, is from Universal.
No other media brand understands its readers like we do.
Universal Magazines spends the time getting to know the passions of people who have special interests. Our mission is to engage the hearts and minds of these targeted groups of readers and visitors to create a lifelong connection with our brands. Our readers’ trust in our brands then extends directly to our advertisers.
Take advantage of target marketing.
Universal Magazines enjoys a nationwide audience of smart, engaged and focused individuals who are actively planning, spending on or otherwise nurturing different aspects of their lives and our titles provide the critical insights and information to help make it happen.
As our titles and websites contain specialist content, they capture a highly engaged audience that provides a direct connection to an advertiser’s target market when at its most receptive. This form of target marketing is efficient and eliminates the wastage incurred by mass-market campaigns.
