Universal Magazines and the success story of targeted media in today’s media landscape.
Universal Magazines is one of Australia’s largest private companies engaged in a broad range of special-interest publishing across print and digital media since 1986.
Universal is the industry leader in creating high-value content for engaged targeted audiences and leveraging those audiences for its clients.
Universal has gone from strength to strength capturing each niche market it operates in, including home, outdoor, natural health, action sports, automotive, craft, lifestyle, and other markets with flagship titles including Kitchens & Bathrooms Quarterly, Luxury Home Design, WellBeing, Australian Road Rider and Dirt Action, and leading websites including completehome.com.au and wellbeing.com.au.
Universal Magazines is also a proficient multi-channel marketer that offers specialist distribution and unique marketing programs that provide access to markets that are otherwise hard to reach.
Today, the company manages a stable of 50 magazines and 13 websites, with an extraordinary team of more than 130 creative professionals in Sydney, Melbourne, Brisbane, Adelaide and Perth delivering high-quality products to readers around the world.
Why targeted media? Our audiences are the difference between ‘people’ and ‘prospects’.
As today’s media landscape becomes increasingly fragmented, reliable opportunities for businesses to truly connect with consumers and hold their attention are harder to come by. Due to the targeted nature of niche media’s audience, while readership numbers may not compare to mass-media titles, marketers gain access to a highly relevant audience; in other words, ‘prospects’ who are more likely to be converted into customers, making it an efficient and highly cost-effective marketing tool.