What we do.
Target marketing is the focus at Universal Magazines.
Universal Magazines focuses on creating magazines that successfully engage the hearts and minds of specific groups of readers. Because the company's concepts are targeted, it is able to establish a greater reader involvement than many generalist publications.
Universal Magazines' service offers high-quality, highly defined and highly involved reader markets — cost-effectively — to companies that wish to be seen by their market.
Its extensive range of publications is read by highly motivated customers. Our readers are passionate about the subject matter or simply motivated by the need to research for an impending major purchase. We do not target large numbers of passive consumers, but we do target readers who are actively engaged with the subject matter.
As a result, the company is able to offer some of the most valuable and effective marketing solutions in the publishing business. Marketers who work with us have the reassurance of knowing their advertising message is being read by the people to whom it matters the most.
Publishing Philosophy
Each magazine created by Universal Magazines is constructed with a true appreciation of the needs of its readership. This is reflected in the editorial, photographic and design standards set. Each publication explores the readers' mind-set to ensure that the creative strikes a chord.
Universal Magazines employs some of Australia 's best journalistic, photographic and design talent to create an outstanding publication.
Of course, effective publishing does not end with a great product. The product itself has to be exposed to as many relevant members of the target market as possible, which is where Universal Magazines excels. Universal Magazines is a proficient multi-channel marketer that offers specialist distribution and unique marketing programs that provide access to markets that are otherwise hard to reach.
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To see our range of magazine titles 
