Wellness Business Owners World Summit

WellBeing is pleased to announce its promotional partnership with the Wellness Business Owners World Summit.

“WellBeing magazine has grown considerably in the last five years, as more and more consumers take up wellness practices,” said Publisher Janice Williams. “We would like to see all wellness businesses realise this growth and we see events like the Wellness Business Owners World Summit as a way to explore new potentials together.”

“We think Australian wellness businesses will enjoy the ideas presented at the Wellness Business Owners World Summit on how present services form customer relationships, reach new markets and grow. It’s time for some new thinking,” added Williams.

About the Wellness Business Owners World Summit

The summit is a way to learn business strategies from the wellness industry’s best international business minds. It is represented in Australia by entrepreneur and WellBeing contributor Eloise King.

The summit is presented TED-style online and guests can sign up for free taster sessions. There are two main parts to the event: the pre-summit taster event, which is currently occurring live, and the summit itself, which consists of 24 top speakers from June 14 to 28.

Speakers include:

• Wellness Billionaire Chip Wilson (Lululemon founder, estimated worth $2.9 billion)
• Dr Joe Dispenza (neuroscientist featured in the films What the Bleep and People Vs State of Illusion)
• Michael Gerber (author of the NY Times best-seller The E-Myth)
• Loral Langemeier (The Secret, Dr Phil show money and business expert, author of Yes! Energy)
• Michael Port (author of Book Yourself Solid and NY Times best-seller The Think Big Manifesto)
• Dave VanHoose (CEO of Speaking Empire)
• Dr Ivan Misner (BNI founder and NY Times best-selling author)

About WellBeing

WellBeing is Australia’s leading journal of natural health and living. A refreshingly thought-provoking reading experience, WellBeing offers inspiration for a way of life that is authentic and soulful. Reportage on the latest developments (or revived ancient practices) in natural living and in-depth articles both challenge and inspire pragmatic action in the real-world balance of work, life, family and community. WellBeing publishes in print and in digital format and can be found as eNews, Google News and on various social media platforms.

For further information contact:
Alice Kol
Phone: (02) 9887 0326
Email: akol@universalmagazines.com.au

For those who love the lifestyle that comes with owning a cruiser, trike or roadster, Cruiser + Trike magazine is now available on Apple iTunes. Available from the App Store, fans can now enjoy coverage on a range of bikes, travel news, customisation feature articles, and regular readers’ letters and the bike price guide.

“Our digital publishing activity for Cruiser + Trike magazine to date has been successful – it has delivered new readers and a top-class demographic,” said Cruiser + Trike magazine publisher Janice Williams. “We are thrilled, therefore, to expand from Zinio and Google Play into the App Store today.”

Universal Magazines digital manager, Lundi Bronkhorst, reinforces the confidence of venturing towards the app platform. “I believe Universal Magazines has a bright digital future. People actually read digital magazines and love doing so because they can read them any time, any place, and on any device. We are excited about the launch of our first two publications on the Apple news stand.”

Because this medium is relatively new, the company’s digital audience is available as a bonus to advertisers until 2014.

About Universal Magazines
Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.

For further information contact digital manager Lundi Bronkhorst-
Phone- (02) 9887 0357
Email- lbronkhorst@universalmagazines.com.au

Australian Road Rider magazine fans can now cruise into the App Store for the latest issue of their favourite magazine.

In each issue, Road Rider readers can tune in for regular features, current news from around the world, special bike features, exhilarating travel stories, road tests and reviews.
“Our digital publishing activity for Australian Road Rider magazine to date has been successful – it has delivered new readers and a top-class demographic,” said Australian Road Rider magazine publisher Janice Williams. “We are thrilled, therefore, to expand from Zinio and Google Play into the App Store today.”

Universal Magazines digital manager, Lundi Bronkhorst, reinforces the confidence of venturing towards the app platform. “I believe Universal Magazines has a bright digital future. People actually read digital magazines and love doing so because they can read them any time, any place, and on any device. We are excited about the launch of our first two publications on the Apple news stand.”

Because this medium is relatively new, the company’s digital audience is available as a bonus to advertisers until 2014.

About Universal Magazines
Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.

For further information contact digital manager Lundi Bronkhorst-
Phone: (02) 9887 0357
Email: lbronkhorst@universalmagazines.com.au

Backyard Garden Design Ideas magazine readers now have quicker access to their favourite landscaping magazine at the App Store.

With regular sections including helpful handy tips from the experts, product information, events and stockists, as well as feature articles on topics such as bamboo products and small garden functionality, each issue of Backyard Garden Design Ideas is perfect for any reader interested in all things backyard and landscaping.

“Our digital publishing activity for Backyard Garden Design Ideas magazine to date has been successful – it has delivered new readers and a top-class demographic,” said Backyard Garden Design Ideas magazine publisher Janice Williams. “We are thrilled, therefore, to expand from Zinio and Google Play into the App Store today.”

Universal Magazines digital manager, Lundi Bronkhorst, reinforces the confidence of venturing towards the app platform. “I believe Universal Magazines has a bright digital future. People actually read digital magazines and love doing so because they can read them any time, any place, and on any device. We are excited about the launch of our first two publications on the Apple news stand.”

Because this medium is relatively new, the company’s digital audience is available as a bonus to advertisers until 2014.

About Universal Magazines
Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.

For further information contact digital manager Lundi Bronkhorst-
Phone:(02) 9887 0357
Email: lbronkhorst@universalmagazines.com.au

Coinciding with the Home Design magazine relaunch, fans now have quicker access to their favourite home design magazine launching at the App Store.

Boasting some amazing contributors, each issue of Home Design will captivate its readers with current trends and styles, the Snapshot section, which covers new technological home advances, and a guide for fabulous furnishings. Readers can also enjoy profiles on acclaimed designers, special feature articles and topical tips, and projects from a range of landscapers and architects.

“Our digital publishing activity for Home Design magazine to date has been successful – it has delivered new readers and a top-class demographic,” said Home Design magazine publisher Janice Williams. “We are thrilled, therefore, to expand from Zinio and Google Play into the App Store today.”

Universal Magazines digital manager, Lundi Bronkhorst, reinforces the confidence of venturing towards the app platform. “I believe Universal Magazines has a bright digital future. People actually read digital magazines and love doing so because they can read them any time, any place, and on any device. We are excited about the launch of our first two publications on the Apple news stand.”

Because this medium is relatively new, the company’s digital audience is available as a bonus to advertisers until 2014.

About Universal Magazines
Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.

For further information contact digital manager Lundi Bronkhorst-
Phone: (02) 9887 0357
Email: lbronkhorst@universalmagazines.com.au

Australia’s only national home renovation magazine, Renovate, is finally available digitally in the Apple iTunes store.

Each issue of Renovate magazine offers handy tips from industry experts, updates readers on the latest trends, products and solutions in the home industry, showcases company projects, and includes special features on subjects such as building green homes and outdoor living. There is also a helpful resources section.

“Our digital publishing activity for Renovate magazine to date has been successful – it has delivered new readers and a top-class demographic,” said Renovate magazine publisher Janice Williams. “We are thrilled, therefore, to expand from Zinio and Google Play into the App Store today.”

Universal Magazines digital manager, Lundi Bronkhorst, reinforces the confidence of venturing towards the app platform. “I believe Universal Magazines has a bright digital future. People actually read digital magazines and love doing so because they can read them any time, any place, and on any device. We are excited about the launch of our first two publications on the Apple news stand.”
Because this medium is relatively new, the company’s digital audience is available as a bonus to advertisers until 2014.

About Universal Magazines
Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.

For further information contact digital manager Lundi Bronkhorst-
Phone: (02) 9887 0357
Email: lbronkhorst@universalmagazines.com.au

Grab the latest issue of Rapid Bikes from your local newsagent today! That’s right issue #80 is hitting the stands and it is jam packed with great content, like testing out the new Kawasaki Z800, Husqvarna’s TR650 Strada and the learner legal heavyweight – Hyosung’s GT650R.

Check out a wicked Harley Shovelhead Streetfighter that has to be seen to be believed and a stunning GSX-R400/750, combining the best of a 400 frame, 750 engine and sweet carbon-fibre bodywork.

Out on the track we tested Cru Halliday’s Formula Oz Championship winning R1 – the machine that won a category that gives free reign to modify a bike to extreme levels, plus the YRD YZ450F based YZ450GP racer and the story of testing out Kev Curtain’s R6.

We cover the Bayliss Classic, not to mention the World Superbike at Phillip Island on the new surface and wrap up the ASBK Phillip Island round.

Plus don’t miss the educational features including California Superbike School level one and two, how to get started road racing and a Phillip Island track guide.

All your regular favourites are here too, with Andrew Pitt, Steve Brouggy, Zenodamper and Bryan Staring talking MotoGP.

Bike magazines just don’t get any better than this. Do yourself a favour and head to the shops! $9.95 in all good newsagents or visit rapidbikes.com.au.

Get a subscription now and you’ll even get a digital subscription trial included for entertainment on the run!

Rapid Bikes Issue #80- on sale now $9.95

Launching as an App, Rapid Bikes magazine fans now have rapid access to Australia’s leading performance motorcycle magazine.

Universal Magazines Digital Manager Lundi Bronkhorst states – “1 in 5 Australians has a tablet and 71% of tablet owners are interested in reading digital magazines on their tablets.” This is the perfect opportunity particularly as the Rapid Bike readers are in the know and on the go – access to current issues anywhere and anytime.

Rapid Bikes is renowned for the most cutting-edge, comprehensive comparison and single bike tests in the world – covering a full range of the latest naked, hyper and sportsbikes as well as custom bike features. With names like 500 GP World Champion Wayne Gardner, Peter Molloy, Andrew Pitt, Mick Withers, Tony Wilding and Jamie Bezzina part of the crew it is no wonder we are considered to be the most believable and comprehensive performance bike magazine in Australia.

“Our digital publishing activity for Rapid Bikes magazine to date has been successful – it has delivered new readers, and a top- class demographic. We are thrilled therefore to expand from Zinio and Google Play into the App Store today.” – Rapid Bikes Magazine Publisher Janice Williams.

Due to the relative newness of the medium, the company’s digital audience is made available as a bonus to advertisers until 2014.

About Universal Magazines
Universal Magazines is Australia’s largest niche publisher. Universal Magazines specialises
in helping marketers find targeted audiences via print and online media. Universal
Magazines is an independently owned private company.

For further information contact Digital Manager Lundi Bronkhorst on (02) 9887 0357 or
lbronkhorst@universalmagazines.com.au

Launching as an App, Grand Designs Australia magazine fans now have quicker access to the TV show turned magazine. This marks a momentous occasion not only as Universal Magazines’ first magazine to hit the App store, but also for the Grand Designs Australia name sake since its birth.
Covering exquisite and unique home designs, Grand Designs Australia magazine also reports on new state of the art technology and appliances, interior décor and amazing new products and inventions. Each issue covers a few special feature topics of interest from something as basic as colour inspiration and space saving solutions to topical stories such as straw bale homes. Each ‘Grand Design’ home featured details the story behind purpose, design, floorplan and furnishings.

“Our digital publishing activity for Grand Designs Australia magazine to date has been successful – it has delivered new readers, and a top- class demographic. We are thrilled therefore to expand from Zinio and Google Play into the App Store today.” – Grand Designs Australia Magazine Publisher Janice Williams.

Universal Magazines Digital Manager Lundi Bronkhorst reinforces the confidence of venturing towards the App platform, “I believe Universal Magazines has a bright Digital future! People actually read Digital Magazines and they are so ready to buy. People love reading their Digital Magazines, because they can it read it ANY TIME, ANY PLACE and on ANY DEVICE. We are excited about the launch of our first two publications on the Apple Newsstand.” Due to the relative newness of the medium, the company’s digital audience is made available as a bonus to advertisers until 2014.
About Universal Magazines
Universal Magazines is Australia’s largest niche publisher. Universal Magazines specialises in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.

For further information contact Digital Manager
Lundi Bronkhorst on (02) 9887 0357 or lbronkhorst@universalmagazines.com.au

We hear it all the time on food TV-shows — “buy the best”, “buy the freshest”, “buy in season” — but too many home cooks just are getting cheated on the “best”.

How to Shop Like a Chef is the ultimate guide to food shopping. It explains how to source, select, store and savor the best ingredients. After all, why should only the chefs get all the good stuff?

If you eat good food when it is in season, your palette will never want to go back. Just a bit of practical information can make your home cooking really sing.

Edited by food writer John Newton, How to Shop Like a Chef is packed full of useful advice:

• Helping you find the best meat, poultry, seafood, fruit, vegetables, herbs, cheese, deli goods, Asian ingredients and even bush tucker.
• If you love duck, then why shouldn’t you cook great duck at home? Recognsie your Aylesbury from your Peking, and your Muscovy from your Grimaud, and cook the duck within the tradition it comes from.
• Food preparation equipment and a look at the gear in the kitchens of Andrew Wood, Cath Kerry and Stefano Manfredi.
• Packed with helpful lists such as where to buy the best knives, the best food markets, apple ripening dates, and a seasonal fruit and veg chart.

About John Newton

John Newton is a freelance writer, journalist, novelist and teacher. As a journalist he has written for the Sydney Morning Herald, The Age, The Art of Eating, The Asian Wall Street Journal, and Slow. John taught the course “Writing About Food” for the University of Technology, Sydney. He has written restaurant criticism in Australia and Spain. His most recent book is Grazing: The Ramblings and Recipes of a Man Who Gets Paid to Eat.

About Universal Magazines

How to Shop Like a Chef is published by Universal Magazines and is available in all good newsagencies, bookstores and supermarket outlets. Universal Magazines is Australia’s largest niche publisher. Universal’s 50 magazine titles include leaders in home, craft, bike and lifestyle categories, plus 12 niche websites. The company owns the Australian Publishing Company, Universal Online Media and Westwick Farrow Media. Universal Magazines is an independently owned private company.

For further information or an interview with John Newton call 0402 788 513

For review copies contact Rose Crichton on (02) 9887 0354 or rcrichton@universalmagazines.com.au

Be one of the first reader’s to buy the bigger Rapid Bikes, now with a new Knee Down track section and more pages than ever before — there is just no better way to spend $9.95!

This issue features more performance than a grid of superbikes with a test on the mighty new Triumph Daytona 675R, the Street Triple R, GT250R and a mega road and track test on the cover bike, the BMW S 1000 RR HP4.

If that is not enough to get your tyre warmers toasty, there’s a wicked high performance Fireblade built by Honda Factory Racing’s Motologic and we flog that around Phillip Island! Oh, and did we mention that we also ride Kevin Curtain’s Yamaha Racing Team championship winning R1 superbike?

Custom bikes don’t get much wilder than those in this issue, with Stu McGraw’s amazing turbocharged ZX-10R streetfighter, a very high end no expense spared Ducati 1198S, super trick RSX550 road racer and our usual Staff Bikes are all there to drool over.

Educational features include a drag racing coaching article, girl’s only ride day, how to get into track days, how to lap Broadford raceway and more!

New columns are featured from Steve Brouggy and Zenodamper plus we give you all the tips on suspension set-up by Bernie Hatton and test Bridgestone’s R10 hoops.

Bike magazines just don’t get any better than this.

Do yourself a favour and head to the shops. $9.95 in all good newsagents or visit www.rapidbikes.com.au

Australia’s Number 1 performance motorcycle magazine

Rapid Bikes is the Number 1 performance and modified bike magazine in Australia, with all the best turbo, NOS, big bore and custom bikes built here featured each month – plus loads of tech articles and the most detailed tech features available.

With names like Wayne Gardner, Peter Molloy, Andrew Pitt, Mick Wither’s, Tony Wilding and Jamie Bezzina part of the crew it is no wonder we are considered to be the most believable and comprehensive performance bike magazine in Australia.

Frequency: 8 issues a year

Target Audience:
Men 20+ influencers

Content:
Rapid Bikes gives readers 50% of editorial dedicated to the new models with the remainder editorial being modified machinery and features.
Rapid Bikes keeps readers up to date on industry and custom news and along with the most cutting edge, comprehensive comparison tests in the world.

Mick Matheson will be taking on the Editorship of Road Rider from February 2013.

Mick Matheson is known to most people in the motorcycle industry as an Editor and Journalist having begun his career as a cadet on Two Wheels almost 25 years ago.

“Joining Road Rider feels like I’m coming home to the sort of riding I thrived on when I first started riding, and it’s still the kind of motorcycling I enjoy most,” Mick says. “Road Rider will be a great journey and I’m excited about where it is going.”

“Aside from being a true publishing professional, Mick has a great feel for the market that we write for with Road Rider,” said Publisher Janice Williams. “Mick comes highly recommended from everyone within the motorcycle industry and is certainly known to readers. With Mick at the helm we aim to get back to the core audience and simply give them a more stunning product than they have ever seen before.”

About Road Rider

Road Rider was launched 13 years ago as a quarterly at a time when the 35+ motorcyclist was considered a niche concern. With the backing of good Direct Mail and Circulation operations at Universal Magazines, the publication has grown to become a monthly and is firmly entrenched as part of the motorcycling world. The 35+ motorcyclist is now considered the driving force of much of the spending in the motorcycle and accessory market.

The Road Rider Media Group now includes Road Rider as monthly, Cruiser & Trike bi-monthly and the Road Rider Bike Guide. The company has been commissioning a series of books and bookazines, which will commence publishing in 2013 under the Road Rider Publishing Co. imprint.

About Universal Magazines

Universal Magazines is Australia’s largest motorbike publisher with key brands such as Road Rider, Dirt Action, Cruiser & Trike, Trail Rider, Crusty magazine, plus the titles recently acquired from the Rapid Bikes Group. The company specialises in helping marketers find targeted audiences via print and online media. Universals 40 magazine titles include leaders in Home, Craft, Motorbike, and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company, Westwick Farrow Media and Universal Online Media. Universal Magazines is an independently owned private company.

For further information, a press list subscription, or an interview with

Mick Matheson or Janice Williams please contact:

 Rose Crichton on (02) 9887 0354 or rcrichton@universalmagazines.com.au

Universal Magazines is pleased to announce that it will be continuing its sponsorship of the various pool industry associations throughout 2013.

“As a supplier of marketing services to the pool industry we are pleased to be able to help the various industry bodies representing pool businesses increase the professionalism of members and lobby with clout,” said Publisher Janice Williams.  “Ultimately it is for the pool industry to decide how it structures itself in doing this, but if where there is drive and enthusiasm for promoting the interests of pool businesses we want to be there,” said Ms Williams.

“We are keen to see growth for pool businesses in 2013, and are continuing our work to ensure this happens” said Publishing Manager Emil Montibeler.  “It is not unreasonable to expect growth with predictions of successive long hot summers.  Furthermore, the cost of a consumer improving their own home with a pool or landscape is far less compared to the cost of moving, so the economics of home improvement are in our favour.”

Universal Magazines publishes the category-leading pool magazines Poolside and Poolside Showcase, Industry magazine Pool & Spa Review, plus the popular online consumer online portal Completehome.com.au.  The company supports SPASA Australia, SPASA NSW, SPASA VIC, SPASA WA, SPASA SA, SPASA QLD and has played a role in fostering relations between the pool industry and the landscape industries in each region.

About Universal Magazines

Universal Magazines is Australia’s largest niche publisher. Universal’s 50 magazine titles include leaders in home, craft, bike and lifestyle categories, plus 12 niche websites. The company owns the Australian Publishing Company, Universal Online Media and Westwick Farrow Media. Universal Magazines is an independently owned private company.

For further information or an interview with Janice Williams and

Emil Montibeler contact:

Rose Crichton (02) 9887 0354 or rcrichton@universalmagazines.com.au

Mick has a long history in motorcycle journalism, having worked as an editor, journalist and photographer for more than 20 years on a variety of titles. Mick has also worked for the Rapid Bikes Group in recent years, and has recently done a number of special projects for Universal Magazines.

Mick says, “My licence and I are over riding everywhere at 10/10ths and the relaxed pace of Cruiser, Classic & Trike will allow me to stop and look at the view rather than roaring past it. Having owned and ridden cruisers since Bob Hawke was Prime Minister, I’m excited to be taking over as Editor of Cruiser, Classic & Trike. We live in exciting times and this is gonna be a fun ride!”

“When it comes to cruisers, Mick is one of the most passionate people around,” says Publisher Janice Williams. “The cruiser market is performing relatively well and we have development plans for the magazine, so we are pleased to have an enthusiast on board. The cruiser community is its own tribe and we are pleased to have a card-carrying member at the helm.”

About Cruiser, Classic & Trike

Cruiser, Classic & Trike was launched five years ago due to growth in the cruiser market and the need for special focus on these highly customisable and personalised vehicles. The publication has grown with the market and is currently published bi-monthly with digital editions. Mick Withers takes over from
J Peter Thoeming who recently retired from the group.

“With the backing of good Circulation, and good Direct Marketing Cruiser, Classic & Trike has become its own force in the market,” says Publisher Janice Williams.

About Universal Magazines

Universal Magazines is Australia’s largest motorbike publisher with key brands such as Road Rider, Dirt Action, Cruiser, Classic & Trike, Trailrider, Crusty magazine, plus the titles recently acquired from the Rapid Bikes Group. The company specialises in helping marketers find targeted audiences via print and online media. Universals 40 magazine titles include leaders in Home, Craft, Motorbike, and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company, Westwick Farrow Media and Universal Online Media. Universal Magazines is an independently owned private company. 

For further information, a press list subscription, or an interview with Mick Withers or Janice Williams,
please contact Rose Crichton:
(02) 9887 0354 or rcrichton@universalmagazines.com.au

“It is a great asset to have so many people on board who are up for the challenge of change,” commented Publisher Janice Williams.  The 10 personnel were awarded watches at the company Christmas Party at The Argyle in Sydney.

“The 10 personnel now make 25 who have exceeded 10 years at the company.  Of 140 personnel we have 25 who have done 10 years of service.  That means 25 people who are creative thinkers, meeting the challenges, and finding ways to deliver results for our clients.” said Ms Williams.

The honored personnel are:

Michelle Segal
Vicky Mahadeva
Gary Holmes
Khushnam Dubash
Demi Yang
Ivan Fitz-Gerald
Kate St James
Lauren Nethercote
Anna Cindric
John Arens

About Universal Magazines

Universal Magazines is Australia’s largest niche publisher, and specializes in helping marketers find targeted audiences via print and online media.  Universals 40 magazine titles include leaders in Home, Craft, Motorbike, and some Lifestyle categories, plus 12 niche web portals.  The company owns the Australian Publishing Company, Westwick Farrow Media and Universal Online Media.  Universal Magazines is an independently owned private company.

For further information please contact:

Rose Crichton on (02) 9887 0354 or rcrichton@universalmagazines.com.au

 Team Honda Racing factory rider Josh Hook has won the 2012 RK Chains Samurai Award for “Most Improved” and “Outstanding Effort” after a panel of 20 racing industry heads put together by Rapid Bikes voted in a silent ballot. This year there was no short list of riders, the industry personnel were asked to provide three names in order of preference, and Josh Hook won convincingly.

Josh started riding when he was a toddler and grew up on a farm in Taree on the NSW north coast. First competing in 2007, Josh became a successful junior dirt track competitor before the transition to junior road racing in 2008. In 2009, Josh competed in the Red Bull Rookies cup overseas before returning to Australia to win the 2011 Australian 125 GP Championship, securing a factory ride with Honda in ASBK Supersport for 2012. In his first year on the 600 Josh finished an incredible second place in the championship, also finishing third in the Asia Dream Cup series. For 2013, Josh steps up to a superbike riding for Team Honda Racing and is already showing speed in testing.

Josh says, “I would like to thank Link International and Rapid Bikes for presenting me with the RK Chains Samurai Award. Being added to the list of names that has won the award in the past is an honour and gives me great motivation for 2013. Thanks to my family and sponsors over the years and to Team Honda Racing”.

Jeff Ware, editor of Rapid Bikes magazine, says, “When a rider of Josh’s talent comes through the ranks as quickly as he has you can guarantee that rider will eventually make it to the top. Josh’s commitment and maturity as a rider has kept his results coming and after seeing him on the superbike at Phillip Island recently he should put on a good show for fans in 2012. The RK Chains Samurai Award list of recipients is a ‘Who’s who?’ of road racing in Australia and Josh Hook deserves his spot on that list.

“A special thanks must got to Link International for continued support of up and coming young riders in Australia, with both a high commitment of sponsorship and with this prestigious annual trophy”.

RK Chains Samurai Award Roll of Honour

2012 Josh Hook

2011 Mike Jones

2010 Troy Herfoss

2009/2010 Not Awarded

2008 Pat Medcalf

2007 Jason O’Halloran

2006 Jamie Stauffer

2005 Mark Aitchison

2004 Adam Fergusson

2003 Kevin Curtain

2002 Shannon Johnson

2001 Josh Brookes

2000 Craig Coxhell

1999 Broc Parkes

1998 Anthony West

1997 Martin Craggill

1996 Mark Willis

1995 Rip Crocker

1994 Anthony Gobert

1993 Troy Corser

1992 Michael O’Connor

1991 Mat Mladin

1990 Daryl Beattie

1989 Rene Bongers

1988 Mick Doohan

1987 Grant Hodson

 About Universal Magazines

Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal’s 40 magazine titles include leaders in Home, Craft, Bike and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company and has been in business since 1986.

For more information, please contact:

Jeff Ware
Phone: (02) 4341 0666
Email: editor@rapidbikes.com.au

Today Australian Road Rider announced that Peter Thoeming is leaving Road Rider to pursue other creative projects. “Peter ‘The Bear’ Thoeming has had a good innings here at Universal Magazines and we thank him for his past years of service,” said publisher Janice Williams.

Driving a Market

Martin White, commercial manager at Universal Magazines and original publisher of Road Rider, commented, “When we launched Road Rider 13 years ago as a quarterly we were targeting a market that was considered niche. Today, the Road Rider reader is now seen as the main driver of spending in the broader motorcycling market.”

Current publisher Janice Williams added, “With the backing of good circulation and good direct marketing, we have built the magazine into a publishing empire that encompasses the monthly Australian Road Rider, the bimonthly Road Rider Cruiser, Classic & Trike, the annual Bike Guide, roadrider.com.au and numerous special editions now grouped together under the Road Rider Publishing Company imprint.”

One of the Best Jobs in the Country

“The editor of Road Rider really gets out there and lives the dream,” said Ms Williams. “We will be making an announcement about who is taking over next week.”

About Universal Magazines

Universal Magazines is Australia’s largest niche publisher and specialises in helping marketers find targeted audiences via print and online media. Universal’s 40 magazine titles include leaders in home, craft, motorbike, and some lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company, Westwick Farrow Media and Universal Online Media. Universal Magazines is an independently owned private company.

For further information please contact Rose Crichton:

Phone: (02) 9887 0354

Email: rcrichton@universalmagazines.com.au

 Universal Magazines has acquired JP Media titles Rapid Bikes, Used & Classic Bike Enthusiast and Knee Down from JP Media owners Jeff and Heather Ware, with Jeff Ware staying on as Editor.

“We are thrilled to be adding the JP Media publications to our stable,” said Publisher Janice Williams. “Jeff Ware is well-known in the business for his publishing and motorcycling expertise. We look forward to further developing the group with Jeff at the helm.”

Jeff Ware added, “I am extremely excited to be joining the UM family of passionate and dedicated experts, giving every opportunity for the magazines to continue to develop and maintain their position as class leading products. Universal Magazines specialise in niche publications such as Rapid Bikes, UCBE and Knee Down, and now become the largest publishers of motorcycle magazines in Australia”.

The Universal Motorcycle Group

After the acquisition of the JP Media publications, Universal’s Motorcycle Group will consist of:

- Road  Rider
- Dirt  Action
- Rapid Bikes
- Trailrider
- Cruiser, Classic & Trike
- Crusty Magazine
- Used  & Classic Bike Enthusiast
- Knee Down, plus the Bike Buyers Guide and  numerous other specials

Together the group delivers a reach potential that is larger than any other network of motorcycling publications, and is of significance for any marketer seeking to target active and influential men. The publications are packaged with considerable data assets, which are very important in modern magazine marketing.

About Universal Magazines

Universal Magazines is Australia’s largest niche publisher, and specializes in helping marketers find targeted audiences via print and online media. Universal publishes over 20 publications per month in a variety of niches. Universals 40 magazine titles include leaders in Home, Craft, Motorbike, and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company, Westwick Farrow Media and Universal Online Media. Universal Magazines is an independently owned private company.

For further information, or an interview with Jeff Ware or Janice Williams,

please contact Rose Crichton on (02) 9887 0354

Universal Magazines is using Magazine Week to announce that it is giving away 1,000,000 digital magazine editions in a clever promotion designed to identify and attract new customers to its brands.

The company is marketing a number of online destinations from which consumers can apply to download single, free digital issues. Sites such as ourfreegifttoyou.com.au and freehomemagazine.com.au are used to capture new customers who are then processed through a sequence of communications, which further engage them with the brands they have selected. “This campaign is now on a very significant scale and is bringing new customers in to our brand communities,” said Emma Perera, Associate Publisher.

Digital Pathway to Print?                                         

“Early trials showed that digital can be used to promote brands and then lead the customer to subsequent purchase of editions via direct mail or retail,” commented Ms. Perera “When we present offers to digitally-acquired customers they are just as likely to order print, as they are digital, if they like the product. We have run digital promotions that have given us a sales spike at retail – it’s just a question of uncovering the customer and making them aware of your product, or rewarding their retail purchase with digital incentives,” said Ms. Perera.

“It would seem that since digital, we are winning new customers and that more material is being read — just not exclusively in the digital environment,” said Ms. Perera

Niche Magazines are the Winner

“The smorgasbord of magazine offerings available to us has made us picky,” said Ms. Perera. “We can indulge our interests and we can demand the world’s best because it is right there on our screens. This is the perfect situation for publishers of niche or targeted magazine products. Niche magazines tend to retain their fans for a longer life-cycle once they win them. Once a customer becomes a fan, they want to know about what you do — special editions, diaries and merchandise are all part of the desired brand experience.”

About Universal Magazines

Universal Magazines is Australia’s largest niche publisher. Universal’s 50 magazine titles include leaders in home, craft, bike and lifestyle categories, plus 12 niche websites. The company owns Australian Publishing Company, Universal Online Media and Westwick-Farrow Media. Universal Magazines is an independently owned private company.

To start your journey with a Universal Brand, please use the QR code below and receive a free digital magazine.

For further information or an interview with Emma Perera, please contact:
Rose Crichton 02 9887 0354 or rcrichton@universalmagazines.com.au

The Quilters’ Guild of NSW Inc., Brother International (Aust) Pty Ltd and Quilters Companion magazine joined forces to hold the ground-breaking 2012 Under 35s Quilt Competition to celebrate the 30th anniversary of the Guild.

The theme of the competition was “How Does Your Garden Grow?” and guided entrants to interpret the theme literally, either by traditional or contemporary concepts. Youth from around Australia ranging from five to 35 years of age created beautifully crafted quilts, which depict hours of labour and dedication. With over 70 entries and strong competition it gave our judges — Deborah Laurie (on behalf of Maree Gebhardt who is president of the Guild), Brenda McCullough (marketing manager at Brother), and Clare Mooney (Editor of Quilters Companion) — a tough day at the office. There where four categories consisting of Primary School, Secondary School, 18-24 years old, and 25-35 years old. The primary school category provided the most entries with a grand total of 34. All judges were impressed with the amount of entries received and the quality of work, even from those who had never quilted before.

Once the judges made their decisions, the quilts made their way to Newington College for the “How Does Your Garden Grow?” Show. The quilts will be on display from Friday, 21st September to Sunday, 23rd September from 10am–4pm daily — entry is free. Winners for each category will be announced at the awards ceremony that will be held on Saturday, 22nd September, 2012 at 11am. Bring your family and friends to view the quilts on display and see how the youth of today have interpreted their garden through quilting. Quilting is a dedicated craft that results in something tangible that you can keep and treasure forever, and it has been wonderful to see so many of our Under 35s put in such a tremendous effort.

Brother proudly sponsored the competition by giving away 30 sewing machines valued at more than $18,000. Prizes also include Quilters Companion Quilters Packs valued at $2,400, plus 12 copies of Kathy Doughty’s latest book Making Quilts…The Promise of Joy valued at $720 from Material Obsession. Newington College also sponsored the competition by providing a location for the quilts to be displayed.

For further information about this competition or for professional photos of the quilts, please contact Cheryl Fernandes, marketing coordinator for Quilters Companion magazine, on (02) 9887 0346.

 PETS magazine launched a two month on air presence yesterday afternoon in conjunction with the Fifi and Jules drive time radio show, broadcast Australia-wide through the Southern Cross network (2Day FM, Sea FM and more).

After asking host Jules if he’d ever been on the cover of a magazine before, Fifi Box proceeded to surprise her co-host and star of television’s Getaway, Jules Lund, with “something he has always wanted” – to be on the cover of PETS magazine with his beloved cat, Harry.

According to the show’s Facebook page, which currently garners over 143,000 fans, Lund was “overwhelmed” by the news, making comments on air about his excitement to be involved with PETS magazine. Co-host Box also referenced several times that we are indeed the number one pet care title in Australia, one of the reasons we were chosen for this exciting promotion.

The fun doesn’t stop there! After asking listeners for suggestions of cover themes and props on air and online yesterday, the Fifi and Jules show will be interviewing PETS Editor Lauren McKellar on-air today, with further magazine giveaways, signings and chats scheduled for the magazine’s November release.

 Make sure you’re a part of the magazine getting Australia-wide radio coverage. PETS #26 is on sale in November with Jules Lund (and Harry!) on the cover. Bookings close September 5, so get in quick for this not to be missed opportunity.

For more information, please contact

Kizziah Fieldes
National Account Manager
Phone: 0449 810 957
E: kfieldes@universalmagazines.com.au

Rose Pamilar
National Account Manager/Directory Sales
Phone: (02) 9887 0311
E: rpamilar@universalmagazines.com.au

Lauren McKellar
Editor
Phone: (02) 9887 0631
E: lmckellar@universalmagazines.com.au

 By showcasing the intriguing lifestyles of Australian people and their families, sprawling properties, charming homes, working farms, contemporary cuisines, art and products every Australian home should have, Australian Country provides readers with the inspiration to capture the essence of the country lifestyle, no matter where they live.

Dedicated to highlighting the best of the Australian country life, Australian Country also brings inspiration from all over the globe, to ensure Australia is at the forefront of design, decor and artistic pursuits, and encourage an appreciation of our own unique lifestyle.

Australian Country is an elegant bi-monthly publication that takes readers on a journey to a place where the grass is always greener. This fresh new offering is anticipated to boost readership, as country titles are performing well in circulation and everybody loves a chance to see how the other half lives.

Edited by Kirsty McKenzie, a country girl at heart who was born and raised in the Queensland outback, Australian Country is compiled by a team passionate about rural Australia for those who are interested in our diverse and fascinating land.
Australian Country is not a celebrity magazine; it’s a magazine devoted to the best of country-inspired living.

Kirsty McKenzie brings more than 30 years of journalism and print media experience to her position as editor. Kirsty’s love of the Australian country, coupled with her extensive media experience, has seen her navigate Australian Country in many new and exciting directions to ensure that it is as relevant to the people who live in the country as it is to those who dream that one day they might.

“Wherever I travel in Australia, I am always amazed by the resilience and resourcefulness of country people,” Kirsty says.
“We are looking forward to sharing the stories of their interesting endeavours and diverse lifestyles. I am thrilled to have the opportunity to introduce Australian Country to a wider audience and look forward to meeting as many of our readers as possible on the road and through the pages of the magazine.”

“This result sets us far ahead of our closest direct competitor,” said Publisher Janice Williams “WellBeing is absolutely, stand-out, far and away the leader for natural lifestyle.  If you’re a business in this market there is no better way to target the core audience of consumers dedicated to natural lifestyle.”

WellBeing has been on a growth spurt lately.   The group recently published its 20^th WellBeing Life Guide – a book imprint of the core magazine title, and last month WellBeing magazine won additional raging in Target stores Nationally.

About WellBeing

WellBeing is Australia’s leading journal of natural health and living.  A refreshingly intelligent reading experience, WellBeing offers inspiration for a way of life that is authentic and soulful.  Reportage reviews the latest developments (or revived ancient practices) in natural living, and in-depth articles both challenge and inspire pragmatic action in the real-world balance of work, life, family and community.  WellBeing reaches an increasingly sophisticated audience of citizens of the global village.

WellBeing publishes in print, digital, online, eNews, Google News and various social media platforms.

About Universal Magazines

WellBeing is published by Universal Magazines.  Universal Magazines is Australia’s largest niche publisher, and specializes in helping marketers find targeted audiences via print and online media.  Universals 40 magazine titles include leaders in Home, Craft, Bike, and some Lifestyle categories, plus 12 niche web portals.  The company owns the Australian Publishing Company and Universal Online Media.  Universal Magazines is an independently owned private company.

For further information contact:
Alice Kol
Phone: (02) 9887 0326
Email: akol@universalmagazines

— Australia’s first dedicated food gardening magazine. 

Good Organic Gardening, the fresh, innovative food gardening magazine with goodness at its heart, has a new Editor — Diane Norris. Diane will be taking the reins this December, with Volume 3 No 5.

Diane is well known through her involvement with the Total Environment Centre’s Safer Solution Program and has written for numerous gardening publications, including Burke’s Backyard Magazine, Backyard & Garden Design Ideas and Greenhouse Living Magazine. Diane is committed to doing things the way mother nature intended — to follow the Good Gardening mantra of “100 per cent real, organic and unashamedly earthy”. She has implemented an Integrated Pests Management System in her son’s school and continues to promote sustainable and organic living solutions while advocating an awareness of nature through her photography and writing practice.

Good Organic Gardening offers the absolute best advice for productive and sustainable food gardening and remains the only magazine dedicated to produce from garden to dining table. Launch Editor Vasili Kanidiadis is stepping down to focus on his TV and retail businesses and we wish Vasili well. Kerry Boyne, who brings years of experience as a food writer to the magazine, continues in her current capacity as Managing Editor.

About Universal Magazines

Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal’s 40 magazine titles include leaders in Home, Craft, Bike and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company and has been in business since 1986.

For further information:
Diane Norris 0422 639 336
For giveaway copies or to speak to the Publisher, contact Rose Crichton on
02 9887 0354  or rcrichton@universalmagazines.com.au

WellBeing Magazine grows readership and increased distribution in 170 Target stores.

It has been a good month at WellBeing magazine. Not only has Roy Morgan noted a 6.2% increase in readership, but the publication is now extending to an additional 170 outlets via the Target Group.

Circulations Manager, Mark Darton, who looks after the retail sales for WellBeing, noted that, “Variety retailers such as Target are now more focused on the Health & Beauty categories within their stores and WellBeing Magazine provides the perfect source for customers of information and advice to complement this category. We expect more chain retailers to come on board in the near future.”

Over the past five years, WellBeing magazine’s market reach has gone from strength to strength and market distribution is now at more than 3,800 outlets. The positive response from the Target Group to distribute WellBeing magazines into an additional 170 Target retail stores further demonstrates the value of the WellBeing brand.

Universal Magazines’ Associate Publisher, Janice Williams, comments, “When you add the fact that we have digital editions, a busy website, plus eNews services and social media communities, WellBeing is very much the voice for natural products and services in the market today.”

Furthermore, the WellBeing brand has spawned a media empire from this success, publishing a book imprint titled The WellBeing Life Guides. This series of bookazines will inspire with guidance and enlightenment in areas such as Love, Fitness, Health Guide, Astrology, Detox and Anti- Ageing.

About the Universal Magazines team

WellBeing is published by Universal WellBeing under Universal Magazines. Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company. 

For further information contact:
Alice Kol
Phone: (02) 9887 0326
Email: akol@universalmagazines.com.au

Karen Miles appointed Editor of Kitchens & Bathrooms Quarterly

Australian author and TV presenter, Karen Miles, has been appointed as the new editor of the Kitchens & Bathrooms Home Group of magazines including Kitchens & Bathrooms Quarterly and Luxury Kitchens & Bathrooms magazines.

Karen’s first issue of the national quarterly title is on sale this August. To complement the magazine portfolio, Karen will strengthen the Home Group’s online presence through the much-anticipated makeover of Universal Magazines’ completehome.com.au website.

With more than 15 years’ experience in both consumer and trade publishing, Karen’s career extends to TV presenting, book publishing, and radio commentary.

Starting her career as a freelance beauty and features writer for some of Australia’s top-selling women’s magazines, including posts as Editor of Professional Beauty and Instyle trade magazines, Karen’s business acumen and entrepreneurial talents came to the fore leading a national training school and later, consulting to corporate Australia on the engagement of female talent.

Enjoying her time as a team member of Channel 7’s The Morning Show as a ‘no-nonsense’ parenting expert, Karen is also the author of two inspirational books for women and has designed and published several non-fiction titles in the leadership and innovation space.

“Karen brings a wealth of publishing, media and digital experience to the role, and a personal passion for home design, ensuring the magazine retains its ‘No.1 Bestseller’ status with a keen focus on high-end style, innovation and trends across Australian and international markets,” says Janice Williams, Publisher.

“I’m excited to be spending my weekday hours working on magazines aligned with my ‘weekend tradition’ of scouring interiors and antiques stores,” says Karen Miles.  “I’ve renovated two homes and assisted in the design and landscaping of my family’s owner/build weekend home in theHunterValley(regional NSW) so I’m excited to build new relationships with leading experts and share the investment benefits, thrill, and creativity of kitchen and bathroom design with our readers.”

About Kitchens & Bathrooms Quarterly
Kitchens & Bathrooms Quarterly is Australia’s top guide on kitchens and bathrooms, with more than 300 pages of ideas, project profiles, new products, feature articles and more than 70 design showcases in every issue. Filled with the latest news on international design trends as well as advice and tips from industry experts, Kitchens & Bathrooms Quarterly is an essential read for any home renovator.

About Universal Magazines
Universal Magazines is Australia’s largest niche publisher. Universal’s 50 magazine titles include leaders in home, craft, bike and lifestyle categories, plus 12 niche websites. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.

Launch Date: Wednesday 2^nd May 2012

Grand Designs Australia Magazine Launched

Universal Magazines has launched Grand Designs Australia Magazine.

Following on from the highly successful TV series Grand Designs Australia Magazine is designed to function as a sourcebook and inspiration for people with home projects.  Edited by TV show Presenter Peter Maddison and Kate St James, Grand Designs Australia Magazine is shaping up to be one of the most exciting launches of 2012.

The launch could not have better timing, with Series #2 of the Grand Designs Australia TV hitting the No. 1 spot for Subscription TV last week, and Grand Designs being listed by Roy Morgan as one ofAustralia’s most loved TV shows this week.

“Grand Designs Australia is a great brand to work on because it has become the friendly face of design in Australia,” said Publisher Janice Williams. “For home marketers design is often the distinguishing factor between products that perform and products that don’t, so everyone is interested in a design brand that reaches people with projects.  The audience itself of course is highly sought after, so the publication is winning business from a range of clients from the lifestyle categories as well.”  The magazine launches with over 70 pages of advertising and a further 250 pages in the pipeline.

What’s special about Grand Designs Australia Magazine?

“Building and renovating are often life-changing pursuits,” says Editor-At-Large Peter Maddison “and Grand Designs Australia Magazine is here to help”.

The publication makes a good case for good design.  “It’s not about what you spend, as smart design can save you money, and give you a high-value property that you’d love to live in,” says Managing Editor Kate St James.  The publication features many homes that have not yet been featured on TV, and presents the whole picture from floor-plans, to the people who built it, plus all the products and gadgets that made each home what it is.

Grand Designs Australia Magazine demystifies the use of design experts by making the case for collaborative effort and involving them editorially with real-life design questions.  “Having the voices of design professionals in the magazine is important because we are publishing at a time that consumers with home aspirations find themselves time-poor and making to DIFM (Do-It-For-Me home creation),” said Ms Williams.

Grand Designs Australia Magazine is published by Universal Magazines Pty Ltd under a license agreement with Fremantle Media.  Fremantle Media is the producer of the Grand Designs Australia TV which appears on the lifestyle Channel.

The publication goes on sale in Newsagents, Supermarkets and Online from Wednesday May 2^nd and is being backed by an extensive point-of-sale campaign, direct-marketing program, online marketing and advertising with the LifeStyle group.  Grand Designs Australia magazine will be published quarterly and is $8.95.

About Universal Magazines

Universal Magazines isAustralia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal’s 40 magazine titles include leaders in Home, Craft, Bike and Lifestyle categories, plus 12 niche web destinations. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is also a proficient multi-channel marketer that offers specialist distribution and unique marketing programs that provide access to markets that are otherwise hard to reach. Universal Magazines is an independently owned private company.
About FremantleMedia

FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90 per cent owned by Bertelsmann AG, one of the world’s major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Original Productions, @radical.media and Ludia amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.

For further information, review copy or an interview with Janice Williams, Kate St James, or Peter Maddison please contact Rose Crichton at Universal Magazines on (02) 9887 0354 or RCrichton@universalmagazines.com.au

As various external media studies tell us, magazine print campaigns teamed with an online campaign lift brand recall, creating a knock-on effect. Print media quickly activates an audience and drives the consumer to our website and your website, in turn delivering a defined target group. In fact, on average, 34.6 per cent of observers of an advertisement in a magazine with interest in the product will visit the website of the supplier the product.*

To enhance our array of targeted homemaker titles, we are very excited to announce that in May we will be launching the NEW-LOOK www.completehome.com.au site. In excess of $280,000 has been spent on the creation of the www.completehome.com.au site — from research and focus groups to software and production.

In production for more than 18 months, www.completehome.com.au represents a media first in terms of its offering and is the over-arching home brand to complement our homemaker titles.

In short, Universal Magazines really does represent your complete home solution.

To find out more, contact Fiona Arakelian on 02 9805 0399.

Source: *Print Wirkt; Aim Ad tracking July 2012–September 2011; basis 14–69-year-old internet users.

If you would like to know more about our bike group of magazines and how you can connect with our readers, you can call Gary Holmes on 02 9887 0355.

The ABS survey discovered that among the 4.7 million Australians engaged in some form of cultural activity, 2.7 million were women and a massive 1.4 million of those regularly participated in craft activities.

Craft was most popular among women within the 35–54 age group, breaking down the stereotype that only grannies and pensioners enjoy craft activities such as knitting, quilting, paper crafts.

However, Universal Magazines was not surprised by the ABS findings; it reinforces our long-held belief that crafts are in vogue and a loved recreational activity of a diverse range of women.

“Whether it’s beading, quilting, scrapbooking or knitting, craft is no longer the pursuit of the blue rinse brigade,” says our Associate Publisher, Karen Day. “Craft is the passion of a new generation of women who, between juggling work and family commitments, unwind by putting their creativity to good use and produce something both artistic and practical.”

As Australia’s fourth-largest publisher and the proud creator of The Craft Portfolio, our collection of magazines is dedicated solely to crafts. Our craft titles deliver on-trend projects in a quality environment, with a readership base of mainly women in the 30–55 age group.

“Generally, our readers are busy working women with families; they are pretty time-poor and see their crafty pursuits as a way to express their creativity and unwind from the pressures of their busy lives,” says Karen.

“The only exception to this is Australian Beading, which skews slightly younger due to the popularity of young fashion icons such as Lady Gaga and Nicole Richie who have a beading passion. You will see young girls beading as they copy their style.”

The ABS study also found that 42 per cent of women involved in a cultural activity, be it craft or otherwise, do so merely for enjoyment, with less than 10 per cent receiving some form of remuneration for their activity of choice. This indicates that craft is a passion often indulged.

“Most people seek a creative release from their day-to-day life, so it’s little wonder that craft is seeing such resurgence among Australian women,” says Karen.

At Universal Magazines, we would like bring out your crafty minx. Simply click on the link below and you will receive a FREE digital edition of one of our award-winning craft magazines.

Homespun: http://www.zinio.com/delivery?of=500416233

Quilters Companion: http://www.zinio.com/delivery?of=500416235

The advance copies are in and the first edition looks stunning; the featured homes are outstanding and the content is inspirational and attainable.

Universal Magazines would like to offer you a discounted subscription to Grand Designs Australia Magazine. Be one of the first people in the country to receive the iconic media brand in print.

Your exclusive offer is four issues for $25 or eight for $45.

Get happy

As I was waiting for my morning caffeine fix recently, a Sydney Morning Herald headline caught my eye: The Meaning of Happiness by Ross Gittins. Why is Ross Gittins talking about happiness? After all, he’s an economist and all we hear is doom and gloom for the economy, right? I was intrigued and had to find out more.

I discovered that Ross was talking about a relatively new arena of psychology called “positive psychology”. It’s been around for about a decade and was pioneered by Professor Martin Seligman from the University of Pennsylvania. In essence, positive psychology encourages people to be happy or get to a “glass is half full” way of looking at the world. But, of course, the article then went on to tell me that people now think this a load of old baloney and there’s a happy backlash.

A range of philosophical debates stated why being happy is just plain silly, but what it boiled down to is that sometimes you need to be miserable to balance things out. This left poor Professor Seligman with a dilemma: how do you define being happy?

He answers in a new book called Flourish, which talks about being in a state of wellbeing.

Wellbeing is made up of five components:

1. A pleasant, positive life.
2. Living an engaged life.
3. A meaningful life.
4. A sense of accomplishment.
5. Having positive relationships.

Reading this made me pause. I put my caffeine fix to one side and thought this whole concept through. Hang on — WellBeing magazine has been helping Australians do this for 29 years!

If you would like to spend some time “getting happy” with WellBeing, click on the link below for a free digital edition or subscribe to six issues for a mere $48 — That’s a saving of $25.

Subscriptions: cpeters@universalmagazines.com.au

WellBeing: http://www.zinio.com/delivery?of=500415537

More reasons to “get happy” with Universal Magazines…

We are surprising you with even more special offers and free digital editions. Why? It makes us feel good to be able to give something back to our clients and we hope it makes you feel even better. As Australia’s leading niche publishing house, we understand that when someone is passionate about their interest they want all the information they can get their hands on. In our latest newsletter, we not only hope that we can supply you with some information, news and bonus magazines and subscriptions for you and your business, but also help you engage with your staff even more and make your customers feel special.

We are offering:

• Discounted subscriptions to Grand Designs Australia and WellBeing
• Free digital editions to Homespun, Quilters Companion and WellBeing

As always, thanks for your support. Don’t hesitate to call, as we are always happy to help you with business solutions.

Best,

Fiona Arakelian

Advertising Sales Director

Overview

WellBeing is Australia’s most respected natural health and lifestyle magazine. With in-depth articles written by experts, each issue offers practical information and inspiration for mind, body and soul. WellBeing covers ways to improve the quality of your life, the lives of those around you and the health of the planet. We exist to inform, entertain and enthuse people who have chosen to take steps towards natural health and natural living.

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

We have covered an enormous amount of ground in this issue, with 21 chapters covering pyramids to ghosts, palmistry, reincarnation, aliens, sacred dance, ancient prophecies and more.

Some of the ideas reported on will stretch your credulity and, on occasion, the odd myth bubble has been pricked. Overall, though, the information presented here is intended to help you open your mind to new ideas.

There is a wealth of material here that will challenge your preconceptions. Could people on opposite sides of the planet directly affect each other? What exactly have the Mayans predicted will happen on December 21, 2012, and what did they base it on? What are the dervishes doing when they whirl? What are the energy fields that give shape to reality? Is geometry the sacred language of the universe?

Let these questions and the ideas and theories that surround them wash over you. Don’t believe everything you read here, but equally don’t be afraid to let it stimulate you, stir the brackish backwaters of your mind and take you to unexpected places.

About Wellbeing Magazine

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

When investigating the topic of Love it quickly becomes apparent that one is really investigating life itself. We spend most of our lives searching for love in one way or another; whether it be the passion of romantic love or the sublime fulfilment of discovering your God’s love.

While compiling this book I found myself on a journey of self-discovery because love is so ubiquitous that every story related to me. On some occasions I felt uplifted and inspired and on others I realised how far I have to go in so many areas and how un-loving I can be.

I am sure that your experience will be the same but I urge you to undertake the journey. There will be things that challenge you in this publication but there are always steps shown to take you forward and you will be the better for it.

Wellbeing Love contains 21 chapters including:

Romantic Love, The Game of Love, Soul Mates, Sex and Love, Love Potions, Parental Love, Astrology – ideal and challenging love matches, Saving Relationships, Self Love, Feng Shui for Lovers, Friendship, Altruism, Agape – the Love of God

About Wellbeing Magazine

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

Are you fit? What does that question really mean to you? After all, we all seek fitness as a desirable goal but what are we really saying? I put it to you that being “fit” is being ready to live.

Being physically fit means you are able to choose what you want to do in life rather than settle for what an unfit body will let you do. “Fitness” also extends beyond the physical as walking, swimming, martial arts, yoga and other activities become moving meditations where you integrate mind and body for the refreshment of the soul.

That’s why fitness is really not a choice, not if you want to fully experience your life and get the most from it. How you get fit is up to you. From walking to weightlifting to yoga and ancient exercises such as the five Tibetans, it’s all covered here. Treat this as your guide and companion on your fitness journey.

The 23 chapters inside include: 

Walking, Swimming, Gym, Cycling, Running, Resistance Exercise, Aerobic Exercise, Boot Camp, Martial Arts, Adventure Exercise, Dance, Pilates, Yoga, Tai Chi, The Five Tibetans, Supplements, Food for Exercise, Natural Injury Management, and Motivation.

About Wellbeing Magazine:

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

WellBeing is Australia’s most respected natural health and lifestyle magazine. With in-depth articles written by experts, each issue offers practical information and inspiration for mind, body and soul. WellBeing covers ways to improve the quality of your life, the lives of those around you and the health of the planet. We exist to inform, entertain and enthuse people who have chosen to take steps towards natural health and natural living.

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

“Detox” is not just about eating fibre or even regular spiritual practice; it is about choice. It involves you choosing what will enter your life.

The word “detoxification” and the popular associated notions of cleansing have made people realise that the way we are living is not sustainable. Many now desire to cleanse their lives and in response to this quest for instant detox, a plethora of diets, supplements and gurus have sprung up. Not all of these are bad, although some are. In this publication, we have gone beyond this to examine what I think of as “true” detox.

As always in WellBeing publications, we have taken a body, mind and soul approach. We look at the diets, herbs, foods, potions and pills that promise detoxification of your body and consult experts as to what really works. We also delve into ways to detoxify your home, your workplace, your emotions, your relationships and your spirit.

Overall, detox is an ongoing process. Yes, we talk about the heroic detox events such as going on a fast and how to do it, but we also look at the things you can do every day to keep yourself free of toxins on all levels.

The 21 chapters inside include:

Detox Diets

Digestive Detox

Skin, Liver and Lung Detox

Supplements, Herbs and Foods for Detox

Juice Diets

Home, Life and Relationship Detox

Nervous System Detox

Fasting

Ten Steps to Holistic Detox

About Wellbeing Magazine:

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

Everyone seeks beauty in their lives, whether it be in the external or something deeper, found in a feeling of compassion or a connection to nature. Beauty in all its manifestations makes us feel good; it stimulates and nourishes the senses and the soul. Embracing all shades of beauty is rewarding and getting the balance right is even more fulfilling.

In this beauty book, we look at ways to help enhance your individual beauty, from skincare to makeup to hair care. There is a big focus on health and also on using products that are certified organic and animal-cruelty free.

Wellbeing Beauty contains 29 articles including:

Deal With It- The six keys to conquering emotional patterns that lead to overeating

Eating For Your Skin- Nutritionist and author Karen Fischer creates the healthy skin diet

The Main Skin Saboteurs- Our Skin Doctor guide to problems and treatment, including acne, eczema, psoriasis, rosacea and ageing

Pure Plant Therapy- Make your own skincare with fresh ingredients from the kitchen and garden.

Natural Skin Rejuvenation – Acupressure can improve circulation, prevent lines and give your face a natural lift

7-Day Skin Detox – If you’re lacking energy and your skin is looking dull or inflamed, this enjoyable diet will sort you out

The Bottom Line-  Cellulite may be hard to erase, but the right exercise and nutrition can minimise its appearance

About Wellbeing Magazine

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

Each Year Wellbeing Magazine presents Wellbeing Astrology, a special book dedicated to what’s to come in the year ahead.  Astrology is a tool many wise people in history have turned to for guidance and insight, especially in times of change and transition. Within these pages you will find an exploration of what astrology is, as well as discussion around how the planets cycles in 2012 affect humanity.

From Editor Kelly Surtees:

“2012 is one of those much anticipated years. Amongst possible endings to the Mayan calendar and revolutionary links between Uranus and Pluto, 2012 brings many energetic shifts.  In the face of what promises to be a potentially life-changing year, I can’t help but think of the saying ‘when everything changes, change everything’.  When the fabric of what’s been certain starts to shift, the uncertainty that emerges brings opportunities to embrace change and follow your bliss, if your dare. We have designed this edition of Wellbeing Astrology to help you focus on what’s most important- you.”

Wellbeing Magazine:

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

There is nothing comparable to the absolute inspiration that arises from understanding the levels of happiness humans are capable of.  Yet for many of us, there is a gap between the happiness that is possible and what we are currently achieving. This high quality book brought to you by the expert team at Wellbeing Magazine urges you to maintain your feelings of happiness independent of your everyday circumstances through a series of 23 thought-provoking and useful articles.

Feature articles include:

What is Happiness?

Mediating Minds

Hedonism

Happy Workplace

Happy Alone

Happiness IQ

Disappointment and

10 Happy Habits

About Wellbeing Magazine:

WellBeing has remained Australia’s most successful natural health magazine for over 20 years and continues to grow as topics such as sustainability, organic produce and natural therapies become more mainstream. WellBeing is an inspiring read for people passionate about natural health and therapies and for those who have just begun to take an interest in the subject. The magazine maintains its credibility by only publishing articles that are comprehensively researched and written by experts in the industry. All articles inspire, educate and enlighten.

Kitchens everywhere are being re-created for the gourmet generation — The Gourmet Kitchen Magazine is here to show you what you need.

The Gourmet Kitchen magazine puts the spotlight on kitchen design, equipment, appliances, gadgets, tableware, cookware, the latest gourmet goodies and design – in, short the stuff you need to be a great gourmet cook.

Want to re-invent yourself as a cook this year?  Start out with the kitchen!  Entertaining, new techniques, and new food ideas all become part of your world when you are set up in your re-inspired kitchen space.

If you love food, you will love The Gourmet Kitchen.

A Cruiser & Trike subscription makes a great gift for the Cruiser or Trike lover in your life. Six times a year we’ll send them a fresh copy wrapped in plastic. Much better than jocks and socks.

This glossy, full colour publication is packed with 130 plus pages of projects from award winning builders, designers, manufacturers and the suppliers who support the building industry. The magazine is essential reading for anyone about to build, buy or renovate a home and is proudly presented by the Housing Industry Association New South Wales.

Each year the magazine provides in-depth coverage and reviews of houses that have won the HIA NSW awards including, Home of the Year, custom built homes, display homes, renovations/additions, outdoor projects, apartment projects and green smart energy efficient homes. The format prompts readers to review the builders in the magazine and their work carefully so they can make an informed decision when choosing a builder for their own home project.

Frequency: Annual

Target Audience: Consumers who are planning to source builders for new homes and major renovations.

The Melbourne Living Series is part of the successful ‘City Living Group’ of magazines including Sydney Living and Queensland Living. The Melbourne Living Series contains editorial on city, home and lifestyle and captures an audience of readers who are enhancing their city living experience by buying, renovating or just moving into a new home.  A reader’s new home is the basis of a new lifestyle and a time of high spending on their home. The City Living Group delivers an audience that is open to new ideas about living and is ready to buy them.

The Melbourne Living series contains a stand alone ‘Pool and Outdoor Design’ issue as well as a ‘Kitchens and Bathrooms’ issue as these are the most invested in parts of the home.

Frequency: bi-annual

Target Audience: Socioeconomic AB and upper C with individual income $60K plus.