The new Backyard is out now and targeting a much broader market of aspirational families who are at a stage when life IS LIVED in the backyard.
As the tag line implies, this re-launched magazine showcases “Creative Australian Living” at its best and provides a range of stunning projects and things to do.
The new Backyard offers:
ü A RANGE OF PROJECTS AND THINGS TO DO – all matching market interests.
ü A look and feel that is much cooler and more RELEVANT than ever before.
ü A winning cover strategy – this is a real PICKER-UPPER!
ü A mag that knows you want to get a lot out of your modern, more structural backyard space.
ü A new way to market to mass-market, suburban-living aspirationals.
ü Suitability for any mid-market family couple in their 30s, 40s or 50s.
As the ONLY DEDICATED BACKYARD MAGAZINE on the newsstands, the new-look Backyard is set to soar.
If you are living the family life and are MOTIVATED to do things outside, Backyard is here to offer ideas, inspiration and comradery.
There is a lot planned for the re-launch:
ü MASSIVE push on digital – we have 82,000 downloads already!
ü Social Media Campaign commencing first week of November.
ü Extensive Direct Mail campaign for subscribers.
ü Wall posters for retail and around town.
ü Available in the outlets you know – Newslink, WH Smith, Woolworths and Bunnings.
ü Merchandising in top outlets.
About Universal Magazines — The Strength in Outdoor Media
Backyard magazine is published by Universal Magazines, Australia’s largest niche publisher specialising in helping marketers find targeted audiences via print and online media. The company pioneered outdoor media 15 years ago at a time when only gardening magazines existed. Today the company also publishes Outdoor Design & Living, Outdoor Rooms, Outdoor Product Guide and Outdoor Design Source in this category. Universals’ 53 magazine titles also include leaders in Home, Craft, Bike and some Lifestyle categories, plus 14 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.
For further information contact:
Emil Montibeler on 0411 424 310
Miriam Keen NSW 02 9887 0604
Pilar Danlag VIC 03 9694 6402
Sandy Shaw SA 0418 806 696
Being, doing and living in brilliant backyards – Creative Australian Living