Press Release – Kitchens & Bathrooms Quarterly gives DOUBLE the Average Issue Readership of Belle Magazine



Kitchens & Bathrooms Quarterly gives DOUBLE

the Average Issue Readership of Belle Magazine

With an Average Issue Readership of 280,000, Kitchens & Bathrooms Quarterly Magazine has decisively leaped ahead of broader publications like Belle, which languishes at 148,000 according to the latest figures to March 2014 from Enhanced Media Metrics Australia (EMMA). This means Kitchens & Bathrooms Quarterly gives you almost DOUBLE the audience of Belle.

Why is Kitchens & Bathrooms Quarterly performing well on audience size?

“Kitchens and bathrooms are among the most commonly renovated rooms of the home,” said Publisher Janice Williams. “If you look at market data from organisations like the Housing Industry Association (HIA), it is clear that spending on kitchen and bathroom projects specifically drive much of the spending in the home renovation market.

“When it comes to renovating a kitchen or a bathroom, consumers want a level of detail that generalist magazines like Belle can’t provide. Although Belle is a stunning magazine, it just doesn’t serve a market that wants to see lots of Australian design ideas and detailed information to assist with who can help, at what price, and with what products.

“At Universal we publish Research Media – we help consumers do their research and we help businesses target those consumers cost-effectively,” said Ms Williams. “We deliver on the quality of our audience, we deliver on price, and now, according to this latest EMMA research, we deliver on sheer blunt size of audience.”

About Kitchens & Bathrooms Quarterly

Kitchens & Bathrooms Quarterly sits within the Complete Home Group at Universal Magazines and is backed by the Completehome.com.au Digital Media. The publication, soon to hit its 21st birthday, heads a group of special editions including Kitchen Yearbook, Bathroom Yearbook, Luxury Kitchens & Bathrooms and more. The group invested in the People With Projects Study with McNair Ingenuity in 2009 to look at the difference between recreational reading and project research in a variety of media, and found that for project research, eight of the 10 top publications were published by Universal.

About Universal Magazines

WellBeing is published by the Universal WellBeing Group at Universal Magazines, Australia’s largest niche publisher which also specialises in helping marketers find targeted audiences via print and online media. Universal’s 40 magazine titles include leaders in Home, Craft, Bike and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.

 

For further information contact:
Alex Ritchie Phone: (02) 9887 0354
Email: aritchie@universalmagazines.com.au