Kitchens & Bathrooms Quarterly magazine is now the market-leading targeted home magazine!
With a readership of 260,000 in the August 2015 EMMA Average Issue Readership figures, the highly targeted Kitchens & Bathrooms Quarterly now offers more readers than Vogue Living, Handyman, Real Living, Inside Out and Belle.
Why is Kitchens & Bathrooms Quarterly offering a BIGGER readership if it only covers kitchens and bathrooms, but the other mags cover all rooms?
“Because kitchens and bathrooms are the most renovated rooms of the home,” said Publisher Janice Williams.
“We know from HIA industry research that the sheer number of kitchen and bathroom projects completed in a year is a force in the market. Our EXCLUSIVE focus on this market has paid dividends and is taking our readership ahead of publications that cover decoration projects, gardens, landscapes, renovations and bedrooms too.”
Kitchens & Bathrooms Quarterly is also unique in that it is designed to be a project research tool for ACTIVE consumption, rather than a recreational reading magazine which you might grab for a PASSIVE read and some recipes while on the train.
The only publications above Kitchens & Bathrooms Quarterly are broad-concept home and garden magazines – Better Homes & Gardens, House & Garden and Home Beautiful. “You’re just as likely to buy these magazines for the beef wellington tart recipes, the bedroom ideas or the gardening tips,” said Publisher Janice Williams.
“The broad-concept home and garden mags are great for a read on the train, but if you are doing pre-purchase research you don’t actually want recipes — you want floorplans, inclusions, planning concepts and contacts that will help you get your project underway. That is why Kitchens & Bathrooms Quarterly is so successful.”
Kitchens & Bathrooms Quarterly is the lead title in a suite of publications which includes Kitchen Yearbook, Bathroom Yearbook and Luxury Kitchens & Bathrooms. The 2016 editions of Kitchen Yearbook and Bathroom Yearbook are open for bookings until mid-November, 2015.
About Universal Magazines
Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.
For further information, review copy, or an interview with Editor-In-Chief Kate St James or Publisher Janice Williams,
please contact Alex Ritchie at Universal Magazines on (02) 9887 0354, or firstname.lastname@example.org