Marketers: Stop Trying to Change People’s Food Habits & Start Targeting Consumers Who Have Decided to Change…



Change is on the agenda for more Australians than ever before. Health is the trend of the decade and more Australians are feb-fasting, pavement-pounding and wanting to eat well.

That’s why WellBeing is launching Eat Well — a new magazine, app and healthy-food-loving community aimed at a market of people who are already working on habit change and are new to health.

“What we notice about this community is that it attracts a high volume of newcomers who have not even heard of many health food products, let alone established any brand loyalties,” said Eat Well Publisher Janice Williams.

For marketers of food products, the launch of Eat Well means one-shop access to this growing community at a time when they are changing habits and acquiring new knowledge.

“Marketers using Eat Well don’t have the burden of trying to facilitate habit change in order for their product to be consumed,” said Ms Williams. “With Eat Well they are targeting a market of consumers who are already changing personal habits around food. This makes marketing simpler — it’s about brand awareness.”

The publication, app and social network also give marketers the chance to:

  • Have their product featured.
  • Get their recipes featured.
  • Do brand marketing to a targeted audience — no waste.
  • Participate in the conversation via social media.


Eat Well
is due to launch in July 2015.

About Universal Magazines

Eat Well is published by the Universal WellBeing Group at Universal Magazines, Australia’s largest niche publisher specialising in helping marketers find targeted audiences via print and online media. Universal’s 40 magazine titles include leaders in Home, Craft, Bike, and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.

 For further information ring:

National Sales Manager Kirsti Couper – 0417 441 821

VIC Sales Consultant Tracey Dwyer – 0404 991 547

QLD Sales Consultant Amy Frank – 0488 424 232

SA/WA Sales Consultant Sandy Shaw – 0418 806 696

PR and other enquiries Alex Ritchie – 02 9805 0399