Media Release – launches five eye-training eNewsletters

launches five eye-training eNewsletters has recently launched five new eNews products to help consumers learn about ideas and options as they prepare to undertake a significant home project.

“We’re using eNewsletters to help train consumers’ eyes to recognise quality projects and quality products used in home renovations,” said Publisher Janice Williams.

“It’s a new service that’s delivering above-average open rates and helping consumers find what they’re looking for. Each [eNewsletter] reaches a list of consumers who are seeking information about that topic for an impending project right now — they are actively engaged with the topic.”


Each eNewsletter targets a specific type of project. These are:

  • Sustainable eNews
  • Home Design & Interior eNews
  • Kitchen Ideas eNews
  • Pool & Backyard eNews
  • Garden & Outdoor eNews

The new targeted eNewsletters are in addition to the already established Wednesday weekly general eNewsletter, which reaches more than 40,000 people and contains all kinds of home projects. The company is also currently testing localised eNewsletters to help businesses target consumers in capital-city markets.

 About is the DIFM (do-it-for-me) home portal of Universal Magazines. The site offers home ideas, information and advice in 10 verticals, plus blogs and several eNews services.


For further information, contact Rose Crichton on (02) 9887 0354