After a circulation decline of 50 per cent in Dec 2011, it has been announced that FHM has closed. This clearly demonstrates that men no longer have the desire to go to a newsstand and purchase a magazine adorned with boobs and bums. Men are far more likely to purchase magazines about what they feel excited and passionate about in their free time. As a leading publisher in the arena of dirtbike and roadbike action, Universal Magazines has a close reader relationship — our editors talk to their readers at shows and via readers’ letters and social media. Their relationship and the connection with our magazines are phenomenal. The editorial is trusted and advertising is seen as positive reference guide when it comes to lifestyle and big-ticket item purchases. The other great thing about our bike magazines is that our editors are keen to work with our advertising partners to come up with big ideas that benefit the reader as well as help generate a return on investment for your business.
If you would like to know more about our bike group of magazines and how you can connect with our readers, you can call Gary Holmes on 02 9887 0355.