More than 200,000 readers the newer, fresher WellBeing magazine gains a bigger audience… again!



WellBeing has gone from strength to strength with the latest Enhanced Media Metrics Australia (EMMA) figures hitting 208,000 average readers per issue.

“We’re thrilled to have achieved this result after our 30th anniversary,” said publisher Janice Williams.

“People will always find time for reading that is authentic, refreshing and meaningful. We’re so pleased to have won this space.”

WellBeing delivers for media planners & marketers

Not only is WellBeing 100 per cent the right environment for any brand with a purely natural positioning, but WellBeing also delivers:

  • 33 per cent more readers than broader titles such as Fitness First magazine.
  • 39 per cent more readers than Prevention.
  • 216 per cent more readers than Nature & Health.

Smaller players such as Australian Natural Health, Australian Yoga Life and Green Lifestyle are yet to appear in the EMMA figures.

The June 2014 Roy Morgan Readership figures also showed 17 per cent growth year-on-year for WellBeing.

Expansion for the WellBeing Media Group in 2014

WellBeing publishes in print, digital, online, eNews, Google News and various social media platforms.

In September 2014, the publication launches its new Moon Bird Studios giftware range.

About Universal Magazines

WellBeing is published by the Universal WellBeing Group at Universal Magazines, Australia’s largest niche publisher. Universal Magazines specialises in helping marketers find targeted audiences via print and online media. Universals’ 40 magazine titles include leaders in the home, craft, bike and lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned, private company.

For further information, contact:  

Alex Ritchie — aritchie@universalmagazines.com.au