Outdoor Rooms Magazine debuts in Enhanced Media Metrics Australia at a WHOPPING 96,000 Average Issue Readership!



Outdoor Rooms Magazine

Debuts in Enhanced Media Metrics Australia

at a WHOPPING 96,000 Average Issue Readership!

 

Outdoor Rooms Magazine has gone from strength to strength with the latest Enhanced Media Metrics Australia (EMMA) figures – hitting 96,000 Average Issue Readership.

“We’re thrilled to have achieved this result as a debut figure,” said Associate Publisher Emil Monitbeler.

Enhanced Media Metrics Australia offers data surveyed from 54,000 households, making it the largest survey of its kind in Australia. The purpose of the survey is to give credible, research-based readership information to media planners and marketers.

Outdoor Rooms is the first of the landscape magazines to make it to the survey.

“We are especially pleased to have made a category debut,” said Mr Montibeler. “Fifteen years ago, when there were only gardening magazines, Universal Magazines recognised the need for landscape magazines to be marketed as a separate category. We now champion all aspects of landscaping with four publications, and thanks to Enhanced Media Metrics Australia we have a way to report solid figures demonstrating the audience we reach.”

 

About Outdoor Rooms Magazine – Targeting People with Projects

Outdoor Rooms is designed to target consumers who are creating lifestyle landscapes. The modern backyard might have an outdoor kitchen, a spa, a pool, play equipment, lounges, shade structures and more. The publication showcases successfully completed projects and looks at how they were created.

 

About Universal Magazines

Universal Magazines is Australia’s largest niche publisher and specialises in helping marketers find targeted audiences via print and online media. Universal’s 53 magazine titles include leaders in Home, Craft, Bike, and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.

 

For further information contact:

Emil Montibeler on 0411 424 335