Press Release – Geoff Seddon to edit Retro & Classic Bike Enthusiast



Geoff Seddon to edit

Retro & Classic Bike Enthusiast

Geoff Seddon — former editor of Street Machine, RALPH, Performance Cycles and Streetbike — will take over as editor of Retro & Classic Bike Enthusiast magazine (RCBE) as of edition no. 17, on sale in January, 2015.

“I’m chuffed to be taking over from Jeff Ware, who’s been showing me the fast line up the Old Pacific Highway since he was on his Ps. Jeff is one of Australia’s most successful motorcycle magazine editors so I have some big shoes to fill,” said Seddo.

“I’ve been riding motorcycles for 40 years and contributing to motorcycle magazines for more than 30 years. After 14 great years on Street Machine, I’m excited to be returning to my main game,” he continues. “Old school is cool. Enthusiasts of all ages are increasingly attracted to motorcycles with character and style. Classic, not plastic.”

Retiring editor, Jeff Ware, commented, “After five years editing RCBE, I feel it is time to hand the title over to a new editor and Geoff is doubtless the leading motorcycle and motoring magazine editor in Australia, so I could not be happier about where the title is heading. I’ve known Geoff since I was screaming up and down The Old Road on an RZ250 with a school bag on my back! I’ve also been reading Geoff’s bike tests since I was 10 years old and have a lot of respect for him.

“I’ve enjoyed watching RCBE grow from an idea to a great success over the past five years and relished the challenge of launching issue no. 1,” he continues. “I’m looking forward to contributing to RCBE in a small way moving forward while focussing more on Rapid Bikes, Knee Down and other specials I am working on for Australia’s largest motorcycle magazine publisher, Universal Magazines”.

About Retro & Classic Bike Enthusiast

A new market has taken up bike restoration in recent years and this has revitalised the scene with enthusiasts who are buying and restoring hero bikes of their youth. In 2013, RCBE subscriptions increased 100 per cent and retail sales went up 30 per cent — testimony to the fact that the scene has changed gear and now reflects a wider range of bikes, from historic to retro, 1920s to 2001.

About Geoff Seddon

Seddo started contributing to Ozbike and Two Wheels in the early 1980s and assisted in the launch of Live to Ride. In 1990, he was launch editor of Streetbike and subsequent off-shoots, Italian Motorcycles and Harleys in Australia. Seddo then published his own motorcycle magazine, Performance Cycles, in 1994-95, before moving to the men’s division of ACP Magazines (currently Bauer Media), where he was launch editor of RALPH in 1997. He returned to ACP in 1999 to edit Street Machine, where he stayed for 14 years. Seddo was awarded Editor of the Year by the Magazine Publishers Association in 2003, the same year Street Machine won the Specialist Division. Street Machine also took out Cover of the Year in 2007. Late last year, Seddo joined Australian Road Rider as a columnist, road tester and feature writer.

About the Bike Group at Universal Magazines

Retro & Classic Bike Enthusiast forms part of the Bike Group at Universal Magazines, which includes titles such as Australian Road Rider, Dirt Action, Cruiser & Trike, TRAILRIDER, Rapid Bikes, Knee Down and numerous special editions. The group has had success in the past year developing Retro & Classic Bike Enthusiast as well as technical editions How to Customise your Motorcycle and How to Restore your Motorcycle.

For further information, a press list subscription or an interview with Geoff Seddon

Call 0431 509 503 or email gseddon@universalmagazines.com.au