Did you know that Universal Magazines publishes more than 35 homemaker titles covering everything from building a home, kitchen or bathroom to the creation of an idyllic outdoor area or pool? No other publishing house offers such a diverse array of targeted home titles in a quality, trusted package.
As various external media studies tell us, magazine print campaigns teamed with an online campaign lift brand recall, creating a knock-on effect. Print media quickly activates an audience and drives the consumer to our website and your website, in turn delivering a defined target group. In fact, on average, 34.6 per cent of observers of an advertisement in a magazine with interest in the product will visit the website of the supplier the product.*
To enhance our array of targeted homemaker titles, we are very excited to announce that in May we will be launching the NEW-LOOK www.completehome.com.au site. In excess of $280,000 has been spent on the creation of the www.completehome.com.au site — from research and focus groups to software and production.
In production for more than 18 months, www.completehome.com.au represents a media first in terms of its offering and is the over-arching home brand to complement our homemaker titles.
In short, Universal Magazines really does represent your complete home solution.
To find out more, contact Fiona Arakelian on 02 9805 0399.
Source: *Print Wirkt; Aim Ad tracking July 2012–September 2011; basis 14–69-year-old internet users.